Sometimes relying on “organic” search results, word of mouth, and the other forms of “free” advertising just isn’t good enough. Getting your website to rank well in search engines isn’t guaranteed, and it certainly isn’t very quick, or easy.
So are there other ways to get eyeballs looking at your site?
Buying popularity; it sounds so tawdry. But sponsored links can be a very effective and cost-effective way of getting people to visit your site, because you only pay when people actually follow a link to your site.
You could start small, by sponsoring ad links for well-selected key words and phrases in the search engines to give your site an initial boost.
Banners, Buttons and Leaders
However, search engines are not the only option for advertising your site. If you sell products, comparison shopping engines and product directories could be very effective.
In general, any site that attracts the kind of people who might like to visit your site is potentially a good place to be seen (as long as it isn’t the site of one of your competitors).
- Sponsored Keyword Links
- Content Matching
- Banner Ads
- Online Directories
- Pay Per Click
- Other Media