Practically everyone wants their website to rank higher in search engines. Because ranking higher means you’ll get more website visitors, and more visitors means you’ll get more sales.
Of course, that’s an oversimplification, but for most people, search engine ranking is one of their highest priorities. So how do you get better search engine ranking?
You start with Search Engine Optimization.
The main job of a search engine is to help people find what they’re looking for. It stands to reason, then, that search engines will give preference to a site that is easy to understand, so that it’s easy to match with an appropriate search.
Therefore, the better job your site does of telling search engines what it’s contents are about, the higher it should rank for relevant searches in the free, or organic, search results. In other words, search engines reward your site for being easy to understand.
What is your website saying to search engines? Is it easy for them to work with, or is it difficult for them to understand?
If you want your website to rank better, it needs to be professionally optimized to tell the search engines what they need to know, the way they need to know it.
MIS can tell you how well your website talks to search engines, and what it’s saying, then we can help it communicate better.
Where Should You Be?
According to industry analyst comScore.com (as of February 2014), the top three search engines accounted for 96.2% of all U.S. core search queries.
- GOOGLE: 67.5% of searches
- MICOSOFT BING: 18.4% of searches
- YAHOO: 10.3% of searches