The most important part of any website is the content. The information that you’re providing to your site’s visitors is the real reason that you have a website, and the reason most of your visitors are there in the first place.
If you don’t have high quality original content, then you’re going to be fighting an uphill battle on several fronts. First and foremost, because site visitors won’t be satisfied, they’ll leave quickly and not come back, and they won’t create external links that point to your site. As a result, search engines won’t rank your website very highly, either.
In the world of real estate, the old saying is “location, location, location.” On the Web, it’s “content, content, content.”
But after you’ve taken care of your content, is there anything else you can do to improve your visitors’ user experience (and consequently your search engine ranking)?
Dress For Success!
Other things being equal, people will stay longer at a website that’s easier to user an nicer to look at. Longer visits translate into better comprehension of the content you’ve worked so hard to generate.
That’s a good thing! Longer visits and better comprehension lead to better results in the form of more return visits, more inbound links, more calls, and more customers.
So Good Website Design, as it impacts the ease-of-use and the look-and-feel of your website, can be extremely important to your site’s ultimate success.
Go With A Pro!
When you own a small company, expenses can often be difficult to control. It can be tempting to avoid the expense of professional services, especially when there are so many hosting and software companies insisting that you can build and maintain your website yourself.
In that regard, managing your own website can be a lot like cutting your own hair. The tools are readily available and relatively easy to use. In fact, you may get the job done, but there’s little doubt that you most likely won’t get the results you were hoping for.
A professional website deserves to look professional. For that, you need to go to the professionals!